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Atsuhiko Yamada

Managing Director, Designer

Born in Kyoto, Japan. Atsuhiko Yamada worked as a car designer at Isuzu and Mazda before establishing Atsuhiko Yamada Associates in 2009. He has been involved in design consulting for major automotive manufacturers based in Italy and Asia. In 2017, he founded populomobile Ltd. 

Mayumi Yamada

Planner, Designer

Born in Kanagawa, Japan. Mayumi Yamada worked as a car designer (color and trim) at Mazda in 1980s. Inspired by her five years of living in the UK, she creates sophisticated yet enjoyable and practical designs, drawing inspiration from British culture. Her hobbies include collecting antiques.


Daisaku Kadowaki

Factory Manager, Test Rider

Born in Kanagawa, Japan. Daisaku Kadowaki grew up influenced by his grandparents who lived in France. At the age of 28, he started his own bicycle parts import company specializing in European products in a corner of his family's flower shop. At 35, he established the Hayama Bicycle Market, focusing on the assembly of vintage bicycles.

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